## Objective Promote the WiseNxt school kids program in Eldoret by October 1st, targeting local high school students through Facebook marketing social media agencies.\ \ **Target Audience** High school students in Eldoret (Age 14 - 18)\ Parents of high school students in Eldoret \ Local schools and educational institutions\ \ **Marketing Channels**\ \ Local social media agencies: * Eldoret Leo * Eldoret Plus ## Strategy 1. Create engaging visual content (posters) for both digital and social circles distribution 2. Utilize local social media agencies to increase reach and engagement \ **Timeline** * Oct Week 2: Design and produce posters * Oct Week 3: Begin initial posts with Eldoret Leo and Eldoret Plus * Week 4: Start intensive advertisements with Eldoret Plus and Eldoret Leo * Ongoing: Monitor and adjust Facebook campaign as needed ## Budget Breakdown * Posters: $5 x 4 = $20 * Eldoret Leo: $20 x 2 posts = $40 (on all their social media platforms) * Eldoret Plus: $10 x 4 days = $40 (on all their social media platforms) * Total: $100 ## Key Performance Indicators (KPIs) * Reach and impressions on Facebook and agency posts * Engagement rate (likes, comments, shares) * Click-through rate to program website or registration page * Number of program inquiries and sign-ups ## Action Items 1. Design eye-catching posters highlighting program benefits 2. Coordinate posting schedule with Eldoret Leo and Eldoret Plus 3. Prepare a landing page or contact system for interested parties 4. Monitor campaign performance and adjust strategy as needed ## Post-Launch Evaluation Conduct a thorough review of the campaign's performance after October 1st to assess its effectiveness and identify areas for improvement in future marketing efforts.\ \ **Posters Design** * 4 visually engaging posters to showcase the benefits of WiseNxt, focusing on: * Program overview and launch date (October 1st) * Key activities and skills taught in the program * How WiseNxt helps prepare students for the future * Call-to-action for pre-registration or interest sign-up ### **Call-to-Action (CTA)** * Each poster, post, and advertisement will include: * "Pre-register for WiseNxt today and prepare for a brighter future!" * Direct link to pre-registration (cnmcyber.com) or more information via our WiseNxt.com website