WorldOpp.org

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WorldOpp.org (hereinafter, the Website) is the official website of WorldOpp that yet needs to be designed. Its purpose is to identify the needs of the website visitors and guide these visitors to those resources that these visitors look for. The Website will be hosted at CNM Cloud.


Functionality

Welcome screens

Every CNM webpage shall have a welcome screen, which is:
  1. Accessed when a user clicks on the page tab on other pages; and
  2. Cannot be accessed by page special tabs in the main menu.
Welcome screens shall have no title.

Functions

The Website shall:
Tool Name Area Function
Form Signup now WorldOpp footer Collect email addresses of those visitors who would like to subscribe for the newsletters
Button Get employed Any CNM webpage Assign a fellow name in the Jane-John Doe format and enroll in CNM Cyber Orientation
Get trained
Get involved Launch WorldOpp Page For Supporters
Explore other opportunities WorldOpp Page For Workforce Launch WorldOpp Landing Page
Donate now WorldOpp Page For Supporters Launch WorldOpp Donors Page

Quick-access buttons

Quick-access buttons vary from one page to another page. However, they need to emerge at the bottom of every screen of every page.

External links

Preferably, every text link shall be accompanied by a video link. Every link to external resources (not CNM webpages) shall be directed at:
  1. Videos posted at YouTube if they are available; or
  2. Corresponding CNM Wiki pages if other CNM webpages are not available.

Website-wide navigation

Website header

Although every page uses its own header, the following features shall appear at every header on every screen:
  1. (left or right side) Page title; and
  2. (the opposite to the trademark side) Main menu.

Page title

This title is a part of Website header. It consists of the following elements:
  1. The clickable trademark name, WorldOpp, that points to the Landing Page; and
  2. Page special heading, which are specific for every page. Only the Landing Page has no heading.

Main menu

This menu is a part of Website header. It consists of the following tabs:
  1. Home that points to the Landing Page;
  2. Page special tabs, which are specific for every page;
  3. Sign in that points to the authorization of CNM Cloud.

Website footer

Every page, but not every screen, shall contain the same navigation blocks at the bottom. These blocks are:
  1. Footer banner;
  2. WorldOpp footer (doesn't appear at the mobile version);
  3. FriendsOfCNM footer.
On the contrary to the website footer, Quick-access buttons shall appear on every screen. Although they are not a part of the website footer, the footer shall leave some empty space at the end of the page to display them.

Footer banner

This banner is 100% of the width. It is orange-colored and includes the following:
  1. First block:
  2. Second block:

WorldOpp footer

This block doesn't appear at the mobile version. The desktop and tablet versions include:
  1. (optionally) WorldOpp's logo;
  2. All tabs of the titled zones of all navigational resources, which are grouped by pages:
  3. Text: WorldOpp is the signature economic development programme of Friends Of CNM. The purpose of this programme is jobs for vulnerable communities and individuals.
  4. Social media links: Facebook | Twitter | LinkedIn | Instagram | Google+ | YouTube
  5. Text and form: Get exclusive news about upcoming programs, panels and community events. Your email (field) Signup now (button). By sharing your email, you agree to our Privacy Policy and Terms of Service.

FriendsOfCNM footer

This block includes:
  1. (optionally) FriendsOfCNM's logo;
  2. Texts and links: Friends Of CNM are hiring! (link to https://friendsofcnm.com/jobs). Visit the FriendsofCNM.com (link to https://friendsofcnm.com/)
  3. Texts and links: © 2017 Friends Of CNM. All rights reserved.
  4. Texts and links: Regulatory Information | Terms | Privacy | Assembled in Michigan and Virginia

Website-wide design

Although the design hasn't been identified, CNM web design sets the requirements and https://worldopp.org can be taken as a starting point.

User experience

The main objective of the Website is to divide the interested visitors into three paths:
  1. The potential workforce shall be offered to click on Get employed and continue with CNM Cyber Orientation;
  2. The potential supporters shall be offered to click on Get involved and continue with a special part of the Website, which consequently shall divide those in (a) donors, (b) volunteers, and (c) employers;
  3. The potential customers of career services shall be offered to click on Get trained and continue with FriendsOfCNM Store.

Colors

Just two colors of the logo, orange and grey, as well as black, which can be viewed as a shade of grey, are allowed on any page. This particularly means that all photos and videos shall appear black and white on the Website's pages.

Fonts

No more than two different fonts are allowed on any page.

Pages

Navigational resources

Main wikipage: WorldOpp navigational resource

Landing​ ​Page

Main wikipage: WorldOpp Landing Page
WorldOpp Landing Page is the CNM Page that is designed to introduce the visitors of the Website to WorldOpp and direct these visitors to other CNM Page that they may be interested in.

​Page For Learners

Main wikipage: WorldOpp Page For Learners
WorldOpp Page For Learners is the CNM Page that is designed to introduce the visitors of the Website to opportunities to learn within WorldOpp and direct these visitors to other CNM Page that they may be interested in.

Page For Supporters

Main wikipage: WorldOpp Page For Supporters
WorldOpp Page For Supporters is one of the CNM Page that is designed to introduce the visitors of the Website to opportunities to support WorldOpp and direct these visitors to other CNM Page that they may be interested in.

Page For Workforce

Main wikipage: WorldOpp Page For Workforce
WorldOpp Page For Workforce is one of the CNM Page that is designed to introduce the visitors of the Website to opportunities to work within WorldOpp and direct these visitors to other CNM Page that they may be interested in.

Marketing

Target audiences

WorldOpp serves various audiences some of which are:
Category Audience Description Website's goal
Current and potential workforce Pure learners
  • Those individuals, who are not going to be on the employment market in 2-4 years
  • Those individuals, who are not able to dedicate 40 hours a week to learning in the next 9 months
To enroll these visitors in the CNM Cyber Orientation
Current employment candidates
  • Those individuals, who are on the employment market
  • Those individuals, who are not able to dedicate 40 hours a week to learning in the next 9 months
Future employment candidates
  • Those individuals, who are going to be on the employment market in 2-4 years
  • Those individuals, who are able to dedicate 40 hours a week to learning in the next 9 months
Non-workforce representatives Career service providers
  • Those businesses, that are already on the career service market or plan to be there soon.
Employers
  • Those businesses, that are already hiring managers and/or tech folks or plan to start hiring soon.
Mentors
  • Those individuals, who would like to train in management and/or technology.
  • Those businesses, who would like to get apprentices in management and/or technology.
Donors
  • Those individuals, who would like to donate to WorldOpp.
  • Those businesses, who would like to donate to WorldOpp.
To direct these visitors to FriendsOfCNM Donations Page

FAQ

Which type of clients you have right now?
We have no clients at the moment. Historically, our bestseller was CNM PMP Bootcamp.
What is your target clients, and they age range (18 - 25, 25 - 35, 35 - 45, +45)
First of all, Target audiences vary. WorldOpp Fellow Candidates is the most desired target audience for now; we guess that 16-19 is the most efficient age group.
How do you define your success on the website, in other words, what you need your clients to do and if they do it we can say we did it, like (subscribe, register for free, pay for something, etc)
More clicks on Get employed is the primary success for now.
Did you have any kind of free plans for the user to show it off?
Whole WorldOpp is completely free.
What your potential client's needs?
To be successful in their lives we guess.
What are your competitors? Please provide links to there websites.
Educational institutions on the one hand and criminals on the other hand are our visible competitors.
What your competitors from your point of view provide for their clients?
Educational institutions give their clients illusions that their graduates are competitive on the job market. Criminals provide its workforce with employment and learning opportunities.
How can we compete them or how we win clients from them.
We are legal, free-of-charge, and more effective.
What is the culture of our users like (fun, friendly, happy, flexible, have a giving purpose, ... -- choose one or name another word).
No idea -- whomever comes we guess
Our prospective clients are in general (overwhelmed, female, transitional people, sentimental, multitasking, -- choose one or name another word).
No idea -- whomever comes we guess
When you see the website what would you say? Like it's (warm, friendly, non-judgemental, empathetic way, professional -- choose one or name another word).
The website is official, so professional would be the right word.
We need our prospective clients to feel (secure, relaxed, important, informed, welcomed, .... -- choose one or name another word).
The website is official, so secure, welcomed, and informed would be the right words.
Are you have any deadlines need the website design finish before it?
No, not really.
Have you any fonts belongs to your branding (like on UpWork they use "Gotham SSm")?
Have you seen the logo at http://worldopp.org?
Have you any branding colors to start with?
Have you seen the logo at http://worldopp.org?
Please provide some links to websites you visit and like it, and features you like to implement on the website!
http://worldopp.org is a good starting point.

See also

Related lectures